People.ai

Updated Jun 2026· 70/100

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About People.ai

People.ai (now branded as Backstory) is a revenue intelligence platform that automatically captures sales activity and provides pipeline visibility for enterprise sales teams. It integrates with CRM systems like Salesforce and communication tools to give sales leaders insights into deal risks, account engagement, and stakeholder coverage without requiring manual data entry.

People.ai, recently rebranded as Backstory, is a revenue intelligence platform designed for enterprise sales organizations. The tool automatically captures sales activity from email, calendar, and CRM systems to provide visibility into pipeline health, deal risks, and account engagement. It serves sales leaders, revenue operations teams, and executives who need reliable data on sales performance without relying on manual CRM updates. The platform is used by companies like NVIDIA, OpenAI, Red Hat, and AMD, and was recognized as a Visionary in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration. Users highlight its ability to surface deal context and execution insights that help teams make faster corrections and more predictable forecasts.

Pros & cons

Pros

Provides reliable visibility into sales activity and account engagement without requiring manual CRM updates, according to verified user reviews
Automatically captures activity data from email, calendar, and CRM systems, saving time across sales teams
Recognized as a Visionary in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration
Used by major enterprise customers including NVIDIA, OpenAI, Red Hat, AMD, and Databricks
Surfaces deal risks and execution insights that help teams catch issues earlier and make faster corrections

Cons

No free plan or free trial available according to research
Pricing information is not publicly disclosed, requiring contact with sales
Some users on Reddit have expressed concerns about being forced to switch from existing tools like Salesforce
The recent rebranding from People.ai to Backstory may cause confusion in the market

Key features

Team Collaboration

Compare key features

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Feature

People.ai

Regie.ai

Apollo

Pricing

Freemium

Free plan

Yes

Free trial

Yes

API

—

Self-hosted

—

Team support

Yes

Frequently asked questions

Is People.ai free?+

No, People.ai does not offer a free plan or free trial according to available research. The platform is positioned as an enterprise solution and pricing is not publicly disclosed, requiring contact with their sales team for quotes.

What does People.ai integrate with?+

People.ai integrates with Salesforce CRM and Google Workspace (GSuite) according to user discussions. The platform's website mentions partners and integrations, and it appears designed to work with existing CRM and communication tools, though the full list of supported integrations was not detailed in the research.

How does People.ai compare to alternatives?+

According to G2 reviews, the top alternatives to People.ai include Clari, Gong, Outreach, Salesloft, and Aviso. People.ai differentiates itself by focusing on automatic activity capture and revenue intelligence without requiring manual CRM updates, and was recognized as a Visionary in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration. Competitors like Gong focus more on conversation intelligence, while People.ai emphasizes broader pipeline visibility and execution insights.