People.ai

People.ai (now branded as Backstory) is a revenue intelligence platform that automatically captures sales activity and provides pipeline visibility for enterprise sales teams. It integrates with CRM systems like Salesforce and communication tools to give sales leaders insights into deal risks, account engagement, and stakeholder coverage without requiring manual data entry.

People.ai, recently rebranded as Backstory, is a revenue intelligence platform designed for enterprise sales organizations. The tool automatically captures sales activity from email, calendar, and CRM systems to provide visibility into pipeline health, deal risks, and account engagement. It serves sales leaders, revenue operations teams, and executives who need reliable data on sales performance without relying on manual CRM updates. The platform is used by companies like NVIDIA, OpenAI, Red Hat, and AMD, and was recognized as a Visionary in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration. Users highlight its ability to surface deal context and execution insights that help teams make faster corrections and more predictable forecasts.