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Apollo

Apollo is a sales intelligence and prospecting platform that combines B2B contact data, email sequencing, and workflo...

Updated Jun 2026· 80/100
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About Apollo

Apollo is a sales intelligence and prospecting platform that combines B2B contact data, email sequencing, and workflow automation in one tool. It's designed for sales teams, SDRs, and revenue operations professionals who need to streamline outbound prospecting and inbound lead qualification. Paid plans start at $49/user/month (annual billing).

Apollo is a sales intelligence platform that provides B2B contact data, prospecting tools, and engagement automation for sales teams. The platform combines a database of business contacts with features for outbound prospecting, inbound lead conversion, data enrichment, and deal execution. It includes an AI Assistant, workflow automation, a Chrome extension, and integrations with CRM systems. Apollo serves sales leaders, account executives, SDRs, revenue operations teams, marketers, and founders who need to identify prospects, enrich contact data, and automate outreach sequences. The platform offers both free and paid tiers with varying credit allocations and feature access.

Pros & cons

Pros

  • Extensive B2B contact database that users consistently praise for simplifying lead generation and outreach (G2 reviews)
  • Unified platform combining prospecting, enrichment, sequencing, and basic CRM functionality, which users report has cut sales team admin time in half
  • Strong integration capabilities with other sales tools, allowing efficient prospecting and contact management
  • Chrome extension and workflow automation features streamline the prospecting process

Cons

  • Data quality concerns reported by some users, with one test finding a 19-26% bounce rate when using bulk email providers
  • Two documented data breaches (2018 and 2021), which may be a concern for teams in regulated industries or European markets
  • Users report mixed satisfaction with deliverability rates according to lead generation community discussions
  • Cannot reduce the number of seats until payment term ends, limiting flexibility for downsizing teams

Pricing plans

Free
$0 / month
  • 50 credits
  • 5 mobile credits
  • Limited feature access
Basic
$49 / month
  • Annual billing (add ~20% for monthly)
  • Increased credit allocation
  • Core prospecting features
Professional
$79 / month
  • Annual billing (add ~20% for monthly)
  • Advanced filters and data
  • Enhanced automation
Organization
$119 / month
  • Annual billing (add ~20% for monthly)
  • Minimum 3 users required
  • Technographics and hiring data
  • Revenue and funding data

Key features

Team Collaboration
Mobile App
Browser Extension

Compare key features

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Feature
Apollo
Lavender
Clay
Pricing
Freemium
Paid
Freemium
Free plan
Yes
No
Yes
Free trial
No
No
No
API
—
—
Yes
Self-hosted
No
No
No
Team support
Yes
Yes
—

Frequently asked questions

Is Apollo free?+

Apollo offers a Free plan at $0 that includes 50 credits and 5 mobile credits with limited features. Trial plans for paid tiers also include 50 credits, 5 mobile credits, and almost all features of the selected plan to test before committing.

What does Apollo integrate with?+

Apollo offers integrations with CRM systems and other sales tools, and includes a Chrome extension for browser-based prospecting. The platform emphasizes integration capabilities as a core feature, though specific integration partners were not detailed in the available research.

How does Apollo compare to alternatives?+

Apollo is often compared to ZoomInfo Sales, Amplemarket, Cognism, and Lusha. While Apollo offers an all-in-one platform at competitive pricing, alternatives like Cognism emphasize stronger data compliance (zero breaches vs. Apollo's two) and may offer better data accuracy for specific markets. The choice depends on whether you prioritize unified functionality or specialized data quality and compliance.

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